Typically a back wall is seen as a dead space - not in this sweeping backdrop Target uses for Burt’s Bees. Great demonstration of creativity and ingenuity. Any dead spaces in your merchandising that need to be re-thought?
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So far lschaal has created 17 blog entries.
Persil has finally come to America as a Walmart-only detergent launch. To more quickly get its story out, Persil invested in more informational (digital) tools at the shelf. Smart.
We love the way Sprite took their Foodservice fountain and created a larger than life icon on the beach. Unexpected, fun, and lots of positive branding. Kudos to the folks at Sprite.
Leveraging the emotional connectors your brand has is the gold standard. With some simple shelf graphics, “frozen” vegetables are able to effectively conjure the fresh produce/farm experience for shoppers.
Gillette introduces its highest tech razors with a battery powered, motion activated demo as the centerpiece of Target’s in-line display. Let Walker show you how we can increase your brand's consumer engagement in-store.
Beats by Dre brings a whole different sensibility of theater, lighting design and color to its display fixtures. They are completely set apart from anybody around them. Think about how this strategic approach might change what you do in a grocery store.
Campbell’s Soup funded the production and placement of this non-branded mobile display. Cleverly placed in a college book store pantry adjacent to the microwaves - perfect impulse location for hungry students.
Place the package UPC code over a scanner and instantly a video of the character inside flashes on a screen. Very compelling way to increase interest in product right at the shelf.
Supervalu launched it’s line of healthier meats (Wild Harvest) utilizing header and floor signs, case dividers and full shelf merchandising. The only meats now with POS in this set are Cub Foods. Wow - that’s a role reversal!